Customer Story: Jaya’s Academy + ScaleX in Singapore
Client: Jaya’s Academy / Binnarne IT
Industry: IT Consulting
Headquarters: Bengaluru, India
New Market: Singapore
About NFaktor
Jaya’s Academy, launched in 2011, is a well‑known private online tutoring platform offering personalized 1‑on‑1 tutoring across subjects like Math, Science, English, and standardized tests (SAT, ACT, PSAT) to students across the US, UK, Canada, Australia, Europe, and the Middle East.
With over 15,000 students and 300+ professional tutors, it’s now poised to expand operations from its existing global model into Asia, starting with Singapore.
Challenges
Regulatory compliance: Incorporating a tutoring entity in Singapore meant understanding ACRA guidelines, 100% foreign ownership rules, and subject‑specific licensing requirements.
Local credibility: To operate out of Singapore, Jaya’s needed a local director, virtual office, corporate bank account, and educational advisory support to meet Ministry of Education expectations.
Operational urgency: Launching in time for the new academic year was essential, making swift and accurate setup critical.
Solution: Smooth Setup with ScaleX’s Singapore Desk
Jaya’s Academy engaged ScaleX Business, opting for their comprehensive “Incorporation PRO+” package, which included:
ACRA registration
Nominee local director and corporate secretary
Virtual registered office address
Bank introduction and account opening support
Advice on educational licenses, RBI‑ODI (for Indian-based investments), trademark registration, employment pass support, and ongoing tax & compliance advisory.
Implementation Steps
Initial advisory: ScaleX conducted a call with Jaya’s leadership to understand the tutoring business structure, revenue flows, and investment plans.
Strategic structuring: Recommended an education-focused Singapore entity with compliance steps aligned to ACRA and MOE expectations.
Documentation & KYC: Jaya’s submitted required founding documents, passports, and investment declarations; ScaleX prepared and filed ACRA forms electronically.
24‑hour incorporation: The Singapore entity was officially registered within a day of filing.
Bank setup & pass support: ScaleX arranged corporate account openings (e.g., with DBS or OCBC) and guided them through employment pass applications for core teaching staff.
Licensing & compliance: ScaleX also facilitated trademark registration for “Jaya’s Academy” in Singapore and handled RBI‑ODI filings for outbound investment compliance.
Outcome
Company incorporated in under 48 hours with ACRA approval and nominee director in place.
Educational alignment achieved: Jaya’s obtained local corporate presence and credibility necessary for MOE engagement.
Operational launch on schedule: With bank account and virtual office operational, they began hiring tutors and enrolling local students seamlessly.
Strategic positioning: Now based in Singapore, Jaya’s can confidently market itself across Southeast Asia, reinforcing trust with parents seeking reputable online tutoring solutions.
